RT @ClementMoracin: Les activations Social Media...
RT @ClementMoracin: Les activations Social Media à l'occasion de l'Australian Open - http://t.co/vQSivXSD - #SocialSport #ausopen
January 13, 2013
![AdamVincenzini[dot]com: How the Australian Open 2013 is Serving up a Social Media Win for Tennis Fans](https://image.over-blog.com/yQKUJFubxPOBRsJLX_ZjM9HrFw0=/170x170/smart/filters:no_upscale()/http%3A%2F%2F4.bp.blogspot.com%2F-KeNgQ1nrmkk%2FUPHao5fPjII%2FAAAAAAAADpM%2FGvOFw2umttU%2Fs320%2Finstagramaustralianopenfederer2013.png)
The use of social and digital media to amplify the fan experience at major sporting events is no longer just a fad. In fact, these events are now being built with social and digital media at their heart, with administrators recognising that online access and engagement are just as important as the action itself.
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